Runway to Retail: How Trend Forecasting Becomes Product and Inventory Decisions
Trend forecasting sits at the delicate intersection of creativity and commerce, transforming abstract cultural signals into tangible products on store shelves. In the early stages of the fashion cycle, ideas are fluid, speculative, and emotionally charged, yet as they progress through the value chain they must become measurable, manufacturable, and profitable. In much the same […]
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